title. 4th Wall / Hollow Point / Strange Laugh
artist. nancy baker cahill
prod. co. drive studios
task. AR App development and VR integration
Artist Nancy Baker Cahill has been a long time collaborator with Drive Studios creative director Rich Lee. After a VR demo at Drive, Nancy became inspired by the technology and began creating drawings in VR. Working closely with Nancy we translated her paintings into stand alone VR experiences that are the pillars of her exhibitions.
During this time, we began experimenting with Augmented Reality and gave Nancy a demo of the tech. She was hooked on how her art could be seen by anyone, anywhere, and the potential for AR to be used as a public art medium. In response to her enthusiasm we created 4th Wall, an iOS AR app that lets the viewer experience her art anywhere in the word. There is also a studio tour, in which the user can visit Nancy’s studio where she creates her work, as well as a Hologram where she discusses the conceptual underpinnings of her work about her art and how AR has affected it.
(iOS App Store)