We had the privilege of taking on three integral parts of Eminem's 2018 Summer Tour including the Intro Film, Stage Visuals, and Eminem Augmented, the first-ever live show AR experience.
Drive Studios created Eminem Augmented, an AR APP that gives fans new and exciting ways to experience the rap legend. The app is constructed around a platform of three basic functions: At Home Experiences, Pop-Up based Logo Recognition and the Live Event Experiences.
Rich Lee directed this larger than life short to introduce Eminem's set, and Drive handled all the VFX, color and finishing.
When tasked with creating the stage visuals for Eminem's tour starting at Coachella 2018, we partnered with our friends Blackbird in Sydney. They created the stunning life cycle of the Packard Plant in Detroit that plays throughout the show.