In 2018 Drive Studios helmed production of Eminem's stage visuals and  AR application for his first Coachella headlining set.

The result was a one-of-a-kind multimedia experience that allowed Eminem to step off the screen.... 

...and his music to leap from the speakers and into augmented reality.

To accomplish this Drive Studios coordinated and created, both in house and with Eminem's team and BlackBird Studios Australia. Utilizing our full array of talents we executed an Augmented Reality spectacle on a never before seen scale, enveloping the entirety of the Coachella main-stage with visuals related directly to the setlist.



The Source: