title.  new balance - lazr

director.  evan dennis

prod. co/label. honor society
agency: VML

task.  vfx

VML Agency looked to the Drive Studios’ VFX Department to assist with enhancement of lasers captured on set for the rollout of the spots for New Balance’s most recent shoe design; LAZR. Since the shoe was only a prototype at the time of filming the creative team also depended on Drive to create a fully Photo Real CG versions of both the men's and women's shoes.